Markem, an American company, and Imaje, a French company, were two global leaders in marking, coding, and traceability products. Because they were fierce competitors, bringing them together to form the largest product identification solutions provider in the world required a strong brand story and careful integration of corporate cultures. This project was created with strategic partner, Catalyst, Inc.
Project
Global Corporate & Product Identity / Brand Culture & Organizational Development
Scope of Work
Brand Research
Brand Planning
BrandStorm™ Workshops
Corporate Branding
Product Branding
Brand Standards Development
Website Development
Literature System Development
Worldwide Architectural Branding
Corporate Brand Video
Corporate Video
Markem-Imaje employees from around the globe earnestly bring the “team to trust” story to life in their own words.