Overview

Markem, an American company, and Imaje, a French company, were two global leaders in marking, coding, and traceability products. Because they were fierce competitors, bringing them together to form the largest product identification solutions provider in the world required a strong brand story and careful integration of corporate cultures. This project was created with strategic partner, Catalyst, Inc.

Project

Global Corporate & Product Identity / Brand Culture & Organizational Development

Scope of Work

Brand Research
Brand Planning
BrandStorm™ Workshops
Corporate Branding
Product Branding
Brand Standards Development
Website Development
Literature System Development
Worldwide Architectural Branding
Corporate Brand Video

 

Key branding elements of both companies were combined into a singular identity, with a tagline that reflects their deep experience.

 

The Markem-Imaje stationery system utilizes a European color palette to reinforce its French roots.

 

A "team to trust" capabilities brochure is part of a comprehensive literature system.

 

Industry-specific brochures showcase Markem-Imaje solutions.

 

A sophisticated die-cut folder brings the new brand – and the entire literature system – together.

 

Technology ads reinforce the “team to trust” positioning.

 

The Markem-Imaje website brings the brand story to life while profiling the extensive product line.

 

Special packaging provides employees with an overview of the new company – and how to deliver on the brand promise every day.

 

GUI design brings the new Markem-Imaje branding to every product.

 

Architectural branding brings consistency to offices around the world.

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Corporate Video

Markem-Imaje employees from around the globe earnestly bring the “team to trust” story to life in their own words.