EFI

Overview

EFI is a global giant in inkjet printing and proofing, productivity software, and Fiery servers and software. We help position, brand, launch, and support their comprehensive line of wide, superwide, ceramic and textile print platforms, along with Fiery software and genuine EFI inks and coatings.

Project

Product Branding, Communications & Inbound Marketing

Scope of Work

Brand Research
Brand Planning
Content Creation
Art Direction & Design
Copywriting & Scriptwriting
Collateral Development
Video Production

EFI develops breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, and documents.

Interactive video books bring launches of major printing platforms to life.

Compelling collateral pieces demonstrate EFI’s market, thought, and product leadership.

E-books that detail advanced printing techniques are popular gated content.

Printing guides explain how to maximize a commercial printer's investment in EFI technology.

DOWNLOAD E-BOOK

E-books, guides, and checklists are central to EFI's inbound marketing strategy.

Printed and electronic infographics are a key component of EFI inbound content.

Compelling email campaigns move readers to action with special content and offers.

Testimonial videos from all over the world showcase customers talking about the benefits of their EF investment.

EFI Pin & Cure Technology Video

Get up close & personal with this video showcasing the science behind EFI’s Pin & Cure printing. CGI brings the astounding & surprising story to life.

EFI Global Inkjet Innovation Center Intro Video

What’s in a building? Everything if it’s the new EFI Global Inkjet Innovation Center. This video takes you on a tour, which highlights all of the amazing things that happen in 225,000 square feet.

EFI White Ink Capabilities Video

This video utilizes CGI to demonstrate the advanced white ink capabilities of EFI wide and superwide digital inkjet printers.

EFI™ VUTEk® h3 Digital Inkjet Printer Capabilities Video

EFI took a revolutionary leap when they created the VUTEk® h3 production superwide-format hybrid inkjet printer. This video shows how EFI reimagined, reinvented, and re-engineered everything from the ground up.

EFI™ VUTEk® FabriVU Soft Signage Printers Video

Looking to make some hard profits in commercial printing? Consider soft signage. It’s a very lucrative capability—especially with VUTEk® FabriVu printers on your shop floor.

EFI™ Nozomi C18000 Corrugated Printer Intro Video

This video for the EFI™ Nozomi C 18000 corrugated, packaging, and merchandise display printer carries on a conversation with the viewer in a very interesting way.

EFI™ Fiery® DesignPro Capabilities Video

Textile design just got easier with EFI™ Fiery® DesignPro software. This video introduces all of the toolsets for prints, wovens, knits, and fashion sketches.

EFI Fiery® XF 7 and Fiery® Command Workstation Video

Commercial printers get unrivaled print job management with Fiery® XF7 and Fiery® Command Workstation. This video presents all of the features and benefits that provide users with more accurate color, faster throughput, and a more unified print room.

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Why Experra Branding Group?

We believe your business begins and ends with your brand. In between are all of the touchpoints that make up your total brand experience. Your “why.” Your vision, mission and core values. Your brand culture—or how your people deliver on your brand promise every day. Your consistent brand face, brand voice, and brand story in every communication. And of course, your logo and tagline. You can trust us to get your brand right, then deliver the right branding program.

EFI