DNP is the world’s largest manufacturer of thermal transfer ribbons for barcode and dye-sublimation printers. When they wanted to sharpen their positioning and refresh their identity, we focused on their unrivaled brand story.
DNP doesn’t just make thermal transfer ribbon, they craft it – with dedication, experience, the finest materials, and stringent quality control. It’s in their DNA. Because they were one of the first companies to pioneer thermal transfer ribbon technology, and they’ve never stopped making it better. If you think, “Blue leader, black ribbon, what’s the difference?” The difference is DNP.
Project
Comprehensive Corporate & Product Branding
Scope of Work
Corporate Identity
Product Identity
Service Identity
Brand Standards Development
Website Development
Literatures System Development
Corporate Brand Video
Product Videos
Corporate Video
The new DNP identity was brought to life through a compelling brand story and 3D animation.
Product Video
DNP’s TR4085 plus® is the industry benchmark for resin-enhanced wax thermal transfer ribbon. This 3D animated video shows why.