Overview

DNP is the world’s largest manufacturer of thermal transfer ribbons for barcode and dye-sublimation printers. When they wanted to sharpen their positioning and refresh their identity, we focused on their unrivaled brand story.

DNP doesn’t just make thermal transfer ribbon, they craft it – with dedication, experience, the finest materials, and stringent quality control. It’s in their DNA. Because they were one of the first companies to pioneer thermal transfer ribbon technology, and they’ve never stopped making it better. If you think, “Blue leader, black ribbon, what’s the difference?” The difference is DNP.

Project

Comprehensive Corporate & Product Branding

Scope of Work

Corporate Identity
Product Identity
Service Identity
Brand Standards Development
Website Development
Literatures System Development
Corporate Brand Video
Product Videos

 

DNP is the world’s largest manufacturer of thermal transfer ribbons for barcode and dye-sublimation printers.

 

The DNP website showcases the new identity and makes product information and selection a priority.

 

A comprehensive sales guide details DNP's extensive product line with color coding and key visuals.

 

A product literature system details features and applications through the use of color coding, photography, and iconography.

 

Unique and playful identities were developed for special DNP apps and programs.

 

Finding the right thermal transfer ribbon is easy with the InkFinder web app.

 

The InkSider e-commerce program lets users purchase thermal transfer ribbons in a few clicks.

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Corporate Video

The new DNP identity was brought to life through a compelling brand story and 3D animation.

Product Video

DNP’s TR4085 plus® is the industry benchmark for resin-enhanced wax thermal transfer ribbon. This 3D animated video shows why.