WE CREATE THE TOTAL BRAND EXPERIENCE FOR ADVANCED TECHNOLOGY COMPANIES
You’re focused on business strategy to achieve your goals. But the deliberate use of corporate and product brand strategy will get you there faster. Why? Because we live in a world where companies look and sound the same. And products and services are easily commoditized. That means you need to present a focused corporate brand along with differentiated product brands. By carefully articulating your brand strategy, you’re clearly defining your business strategy.
That’s where we come in. We’re Experra Branding Group. We work with advanced technology companies, especially those in the printing, imaging, and product identification fields. We’re brand strategists who create an integrated brand experience at every touchpoint – leveraging a relevant positioning, memorable identity, and consistent delivery – to assure short-term results and long-term equity.
You’re not just building your company, you’re building your brand. Create the total brand experience with Experra.
SEE BRAND STRATEGIES IN ACTION
Markem-Imaje
Markem and Imaje were fierce competitors in marking, coding, and traceability products. Bringing them together required a compelling brand story.
View Markem-Imaje Brand Study
EFI
EFI is a global leader in commercial printing technology and software. When they launch products and support existing platforms, they expect picture-perfect results.
View EFI Brand Study
DNP
DNP is the world’s largest manufacturer of thermal transfer ribbons for barcode and dye-sublimation printers. Quality is in their DNP DNA.
View DNP Brand Study
Datamax-O'Neil
Datamax and O’Neil were respected manufacturers of label and receipt printers. Bringing them together made them a global leader.
View Datamax-O'Neil Brand Study
PERCEPTION®
When the PERCEPTION® brand of specialty wide format media was launched for the graphic arts market, it required a colorful approach.
View Perception Brand Study
Ricoh USA
An aggressive content campaign helped Ricoh USA make the transition from a copier company to a leading business information systems provider.
View Ricoh Brand Study
DISCOVER OUR BRAND-FOCUSED SERVICES
BRAND RESEARCH
Experra offers a full range of quantitative and qualitative research designed to capture inside/out and outside/in viewpoints regarding your brand.
BRAND PLANNING
Our comprehensive methodology builds a powerful brand platform that articulates your brand promise, builds loyalty, creates action, and gets measurable results.
BRAND WORKSHOPS
Our exclusive BrandStorm™ Workshops enroll stakeholders and build consensus by maximizing involvement, output, and fun. It’s a great first step to your branding program.
BRAND IDENTITY
We craft memorable corporate and product identities built on a strong foundation of differentiated mission/vision/values, brand story, brand face, and brand voice.
BRAND CULTURE
Experra helps you get your P6 [people, products, programs, policies, procedures, and pricing] in sync with your branding initiative. The result is that every facet of your company delivers on your brand promise every day.
BRAND COMMUNICATIONS
Experra brings your brand story to life with integrated marketing programs, immersive websites, and compelling videos from our Experra Studios division that turn prospects into customers.
FIND OUT HOW OUR VIRTUAL MODEL SAVES YOU TIME AND MONEY
Experra is virtual, a smart business model that saves our clients time and money. We manage a team of highly experienced strategic partners and act as the gatekeeper and single point of contact. This allows us to offer a comprehensive range of branding and communications services quickly and painlessly. Our clients like our virtual model because our rates are highly competitive, freeing up more dollars for marketing and their bottom lines.
Michael Friend
About The Founder
Michael is a brand strategist, creative director and business consultant with a passion for helping his global enterprise clients leverage the power of branding to crystallize corporate positioning, launch differentiated products, improve business processes, and increase sales.
On the agency side, Michael was Creative Director and partner at firms in Connecticut, Rhode Island, and Florida, where he led the development of major branding initiatives and award-winning campaigns. On the client side, he was the Director of Marketing for several global companies.
In 1998, Michael founded Experra Branding Group, a branding and communications consultancy that works exclusively with printing, imaging, product identification, converting, and substrate technology companies.
To support Experra’s unique methodology, Michael develops and facilitates strategic BrandStart™ workshops, “brandstorming” sessions and corporate culture initiatives.
WE WORK WITH AMAZING BRANDS
EX CETERA: OUR BRANDING BLOG
WHAT’S YOUR BRANDING CHALLENGE?
If you’re a printing, imaging, product identification, converting, or substrate technology company, contact us for more information about our comprehensive range of branding and communications services. With our knowledge and experience, we’ll hit the ground running.