purpose + positioning + promise =
brand experience

 

sales + loyalty + equity =
brand expansion

 

story + identity + voice =
brand expression

 

expectation + destination + immersion =
brand excitement

 

relevance + differentiation + reputation =
brand exclusivity

 

inbound + outbound + spellbound =
brand exposure

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WE CREATE THE TOTAL BRAND EXPERIENCE FOR PRINTING, IMAGING, PRODUCT IDENTIFICATION, CONVERTING, AND SUBSTRATE TECHNOLOGY COMPANIES

Brand Strategy = Business Strategy

You’re focused on business strategy to achieve your goals. But the deliberate use of corporate and product brand strategy will get you there faster. Why? Because we live in a world where companies look and sound the same. And products and services are easily commoditized. That means you need to present a focused corporate brand along with differentiated product brands. By carefully articulating your brand strategy, you’re clearly defining your business strategy.

That’s where we come in. We’re Experra Branding Group. We work exclusively with printing, imaging, product identification, converting, and substrate technology companies. We’re brand strategists who create an integrated brand experience at every touchpoint—leveraging a relevant positioning, memorable identity, and consistent delivery—to assure short-term results and long-term equity. You’re not just building your company, you’re building your brand. Create the total brand experience with Experra.

SEE BRAND STRATEGIES IN ACTION

Markem-Imaje

Markem and Imaje were fierce competitors in marking, coding, and traceability products. Bringing them together required a compelling brand story.

 

View Markem-Imaje Brand Study

EFI

EFI is a global leader in commercial printing technology and software. When they launch products and support existing platforms, they expect picture-perfect results.

 

View EFI Brand Study

DNP

DNP is the world’s largest manufacturer of thermal transfer ribbons for barcode and dye-sublimation printers. Quality is in their DNP DNA.

 

View DNP Brand Study

Datamax-O'Neil

Datamax and O’Neil were respected manufacturers of label and receipt printers. Bringing them together made them a global leader.

 

View Datamax-O'Neil Brand Study

PERCEPTION®

When the PERCEPTION® brand of specialty wide format media was launched for the graphic arts market, it required a colorful approach.

 

View Perception Brand Study

Ricoh USA

An aggressive content campaign helped Ricoh USA make the transition from a copier company to a leading business information systems provider.

 

View Ricoh Brand Study

DISCOVER OUR BRAND-FOCUSED SERVICES

BRAND RESEARCH

Experra offers a full range of quantitative and qualitative research designed to capture inside/out and outside/in viewpoints regarding your brand.

BRAND PLANNING

Our comprehensive methodology builds a powerful brand platform that articulates your brand promise, builds loyalty, creates action, and gets measurable results.

BRAND WORKSHOPS

Our exclusive BrandStorm™ Workshops enroll stakeholders and build consensus by maximizing involvement, output, and fun. It’s a great first step to your branding program.

BRAND IDENTITY

We craft memorable corporate and product identities built on a strong foundation of differentiated mission/vision/values, brand story, brand face, and brand voice.

BRAND CULTURE

Experra helps you get your P6 [people, products, programs, policies, procedures, and pricing] in sync with your branding initiative. The result is that every facet of your company delivers on your brand promise every day.

BRAND COMMUNICATIONS

Experra brings your brand story to life with complete integrated inbound/outbound marketing programs, immersive websites, compelling videos, and interactive experiences that turn prospects into customers.

Daily Brand Report

OUR DAILY BRAND

Don't make a branding move without reading it first!

READ NOWREAD NOW

FIND OUT HOW OUR VIRTUAL MODEL SAVES YOU TIME AND MONEY

Experra is virtual, a smart business model that saves our clients time and money. We manage a team of highly experienced strategic partners and act as the gatekeeper and single point of contact. This allows us to offer a comprehensive range of branding and communications services quickly and painlessly. Our clients like our virtual model because our rates are highly competitive, freeing up more dollars for marketing and their bottom lines.

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Top talent working for you:

You get the best strategic branding minds for the job on an as-needed basis. No juniors. No “B” team.
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No agency overhead:

We’re not bricks & mortar, we’re clicks & the cloud. There’s no overhead, so you don’t pay for offices and services you don’t need.
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No huge mark-ups or hidden costs:

You pay by the project and only for the people who work on the project. All at a flat hourly rate.
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A truly dedicated team:

Our strategic partners are all seasoned professionals and entrepreneurial business owners. They understand and value relationships, they work harder and offer great service.
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A stronger relationship:

We’re a close-knit, integrated team coming together for one reason—you. We’re dedicated to your success. That’s a lot better than being “put on the account.”
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We move faster:

We’re a lean, mean branding machine. So while the competition is still moving through traditional layers, your brand is already moving sales.
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Experienced brand stewardship:

Our strategic partners are chosen for their expertise and strong track record. Your brand is in good hands.
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We’re not after the whole enchilada:

We understand that you may have in-house capabilities or work with other creative professionals. That’s cool. Use us where you need us most.
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We’re more focused:

We take your branding assignment very seriously, because it’s all we do. We’re passionate about branding and truly believe the virtual model is the way to go.
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Bottom line—we’re a reliable resource:

Experra can do it faster, better and more cost effectively.
Michael Friend
Michael Friend

About The Founder

Michael is a brand strategist, creative director and business consultant with a passion for helping his global enterprise clients leverage the power of branding to crystallize corporate positioning, launch differentiated products, improve business processes, and increase sales.

On the agency side, Michael was Creative Director and partner at firms in Connecticut, Rhode Island, and Florida, where he led the development of major branding initiatives and award-winning campaigns. On the client side, he was the Director of Marketing for several global companies.

In 1998, Michael founded Experra Branding Group, a branding and communications consultancy that works exclusively with printing, imaging, product identification, converting, and substrate technology companies.

To support Experra’s unique methodology, Michael develops and facilitates strategic BrandStart™ workshops, “brandstorming” sessions and corporate culture initiatives.

WE WORK WITH AMAZING BRANDS

WHAT’S YOUR BRANDING CHALLENGE?

If you’re a printing, imaging, product identification, converting, or substrate technology company, contact us for more information about our comprehensive range of branding and communications services. With our knowledge and experience, we’ll hit the ground running.

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